State of YouTube
Market-level reports on YouTube channels, built from 256.9M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.
Updated weekly · last built 10 Nov 2026
Audience and market size
Platform at a glance
How much of YouTube we track: channels, videos, view-count readings, caption and audio tracks.
- channels tracked
- 256.2M
- channels with 10K+ subscribers
- 4.5M
- video records
- 8.5B
- view-count readings
- 7.2B
7 figures · data as of 10 Nov 2026
Channels by category
Which YouTube categories hold the most channels with 10,000+ subscribers, and the most lifetime views.
- People & Blogs1,083,402 · 33%
- Entertainment485,285 · 15%
- Music441,528 · 13%
16 categories · data as of 10 Nov 2026
Channel size distribution
How many channels sit in each subscriber band, and how many of them still upload.
- 10K–100K subscribers3,698,718 channels
- 100K–1M709,393 channels
- 1M–10M77,255 channels
- 10M+3,116 channels
4 size bands · data as of 10 Nov 2026
Channels by country
Where YouTube channels with 10,000+ subscribers say they are based, ranked by channel count.
- India797,251 · 25%
- United States549,654 · 17%
- Brazil185,206 · 5.7%
242 countries · data as of 10 Nov 2026
Growth
Category growth
Which categories grow their views fastest: the median monthly view growth of channels in each category.
- Education+1.3% a month
- Music+1.3% a month
- Sports+1.3% a month
15 categories · data as of 4 Nov 2026
Country growth momentum
Which markets are accelerating: the median monthly view growth of channels in each country.
86 countries · data as of 4 Nov 2026
Channel age vs growth
Do young channels grow faster than old ones? Median monthly view growth by the year a channel was created.
21 creation years · data as of 4 Nov 2026
Languages and localization
Channels by language
Which spoken languages YouTube channels publish in, detected from their videos' automatic captions.
- English548,653 · 31%
- Hindi249,620 · 14%
- Spanish141,750 · 7.9%
68 languages · data as of 10 Nov 2026
Caption and subtitle reach
Which channels add their own captions, by channel size, and in which languages.
- 10K–100K subscribers12% add captions
- 100K–1M22% add captions
- 1M–10M37% add captions
4 size bands · data as of 7 Nov 2026
Dubbing adoption
Which channels publish videos with automatically dubbed audio tracks, by category, size and language.
- channels with a dubbed video
- 1.1M
- dubbed videos found
- 32.6M
15 categories · data as of 7 Nov 2026
Discovery
Breakout rate by category
In which categories channels most often have a video that far outperforms their usual views.
15 categories · data as of 7 Nov 2026
Trending composition
What the week's fastest-growing videos are made of: Shorts versus long-form, and their categories and languages.
- 99,949 fastest-growing videos, 7 days85% Shorts
13 categories · data as of 10 Nov 2026
Content
Upload cadence
How often channels upload, by subscriber band and category: weekly, monthly, occasionally or not at all.
- 10K–100K subscribersmedian 41 uploads a year
4 size bands · data as of 7 Nov 2026
Video length by category
The mix of Shorts, live streams and long-form videos by length that a typical channel in each category uploads.
- People & Blogstypical 6:48
- Entertainmenttypical 6:57
- Musictypical 3:59
15 categories · data as of 7 Nov 2026
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