State of YouTube
Market-level reports on YouTube channels, built from 257M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.
Updated weekly · last built 10 Nov 2026
Growth
Category growth
Which categories grow their views fastest: the median monthly view growth of channels in each category.
- Education+1.3% a month
- Music+1.3% a month
- Sports+1.3% a month
15 categories · data as of 4 Nov 2026
Country growth momentum
Which markets are accelerating: the median monthly view growth of channels in each country.
86 countries · data as of 4 Nov 2026
Channel age vs growth
Do young channels grow faster than old ones? Median monthly view growth by the year a channel was created.
21 creation years · data as of 4 Nov 2026
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