3 stories about categories.
For channels under 100K subscribers, about two and a half times as many. Above a million, no difference.
Question·Shorts·Categories·Benchmarks
In the channels we track that post both, Shorts drew about twice the views of regular uploads — unless the channel has over a million subscribers.
5 min read
Readas many videos end just after eight minutes as just before
By the numbers·Video length·Categories
YouTube allows ads in the middle of a video only if it runs longer than eight minutes. In 9.5 million uploads, lengths pile up just past that line.
5 min read
Readof channels above 10M subscribers are in Entertainment
By the numbers·Categories·Benchmarks
The category mix of YouTube channels above 10,000 subscribers changes with size. We compared the eight largest categories across the four subscriber bands.
3 min read
Read