5 stories about benchmarks.
For channels under 100K subscribers, about two and a half times as many. Above a million, no difference.
Question·Shorts·Categories·Benchmarks
In the channels we track that post both, Shorts drew about twice the views of regular uploads — unless the channel has over a million subscribers.
5 min read
ReadRanking·Geography·Benchmarks
We grouped the 4.4 million YouTube channels above 10,000 subscribers by the country they list. The distribution is lopsided, and so is the share that reaches 100K.
4 min read
Readof ranked channels are more than five years old
By the numbers·Channel age·Benchmarks
We looked at how long the 4.4 million channels above 10,000 subscribers have existed. Older channels are more often quiet, and bigger channels skew older.
4 min read
Readof channels above 10M subscribers are in Entertainment
By the numbers·Categories·Benchmarks
The category mix of YouTube channels above 10,000 subscribers changes with size. We compared the eight largest categories across the four subscriber bands.
3 min read
Readof ranked channels have not uploaded in the past year
By the numbers·Channel activity·Benchmarks
We checked when each of the 4.4 million YouTube channels above 10,000 subscribers last uploaded. Size and category change the answer a lot.
4 min read
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