State of YouTube
Market-level reports on YouTube channels, built from 257M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.
Updated weekly · last built 10 Nov 2026
Audience and market size
Platform at a glance
How much of YouTube we track: channels, videos, view-count readings, caption and audio tracks.
- channels tracked
- 256.2M
- channels with 10K+ subscribers
- 4.5M
- video records
- 8.5B
- view-count readings
- 7.2B
7 figures · data as of 10 Nov 2026
Channels by category
Which YouTube categories hold the most channels with 10,000+ subscribers, and the most lifetime views.
- People & Blogs1,083,402 · 33%
- Entertainment485,285 · 15%
- Music441,528 · 13%
16 categories · data as of 10 Nov 2026
Channel size distribution
How many channels sit in each subscriber band, and how many of them still upload.
- 10K–100K subscribers3,698,718 channels
- 100K–1M709,393 channels
- 1M–10M77,255 channels
- 10M+3,116 channels
4 size bands · data as of 10 Nov 2026
Channels by country
Where YouTube channels with 10,000+ subscribers say they are based, ranked by channel count.
- India797,251 · 25%
- United States549,654 · 17%
- Brazil185,206 · 5.7%
242 countries · data as of 10 Nov 2026
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