Due diligence data on YouTube channels and creator businesses

The problem#

A seller's dashboard shows what the seller wants you to see. Public subscriber counts are rounded, and a single snapshot hides whether the channel is rising or fading. Judging whether growth is broad or rests on a few lucky videos needs history and a fair comparison, neither of which comes with the deal.

What Viewershift answers#

We have recorded channels independently over time. A channel report shows its measured subscriber and view history, an estimate of the earlier years with its reliability stated, how its growth ranks among comparable channels, how much of its success comes from breakout videos, and how steadily it publishes. Exports give you the underlying series for your own models.