Benchmark your YouTube channel against channels like yours

See how your growth, upload rhythm and engagement compare with channels of your size in your category, and which of your videos broke out.

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The problem

YouTube Studio tells you about your own channel in great detail, and almost nothing about everyone else. Is your growth good for a channel of your size in your category? Is a slow month you, or the whole category? Without a fair comparison group, every number is hard to read.

What Viewershift answers

We compare every ranked channel with channels of the same size band and category. The Viewershift Score puts your momentum, consistency and engagement on that scale and shows each part, so you can see what to work on. Your channel report also shows your breakout videos against your own median, your upload rhythm and the caption languages you already cover.

Questions it answers

Am I growing faster or slower than channels of my size in my category?
How does my upload rhythm compare with channels that grow steadily?
Which of my videos did far better than my usual, and what do they have in common?
Which languages should I add captions in next?

See it on a real channel

The sample report shows a full channel report, with the same data a customer gets.

Relevant reports

Public

Channel size distribution

How many channels sit in each subscriber band, and how many of them still upload.

10K–100K subscribers3,698,718 channels
100K–1M709,393 channels
1M–10M77,255 channels
10M+3,116 channels

4 size bands · data as of 10 Nov 2026

Preview+12 more

Category growth

Which categories grow their views fastest: the median monthly view growth of channels in each category.

Education+1.3% a month
Music+1.3% a month
Sports+1.3% a month

15 categories · data as of 4 Nov 2026

On request

Breakout rate by category

In which categories channels most often have a video that far outperforms their usual views.

Available on request

15 categories · data as of 7 Nov 2026

Public

Caption and subtitle reach

Which channels add their own captions, by channel size, and in which languages.

10K–100K subscribers12% add captions
100K–1M22% add captions
1M–10M37% add captions

4 size bands · data as of 7 Nov 2026

Public lists to start from

From the data desk

Benchmarks from our data

All insights

Question · Shorts

Do Shorts get more views than regular YouTube videos?

For channels under 100K subscribers, about two and a half times as many. Above a million, no difference.

5 min readRead

Did you know · Platform

What changes for YouTube creators in February 2027

From February 2027, earning from Shorts each month takes 10 million Shorts views every 90 days.