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YouTube data for agencies: find, vet and report on creators

Shortlist creators by category, country, language and size, check that their growth is real before you sign, and report on campaigns with measured numbers.

The problem

A creator shortlist usually starts from a subscriber count and a few recent videos. Neither says whether the channel is still growing, how steady its output is, or whether its big numbers come from one viral video years ago. Checking that by hand for dozens of channels takes days, and the answer is out of date by the time the campaign starts.

What Viewershift answers

We measure channels ourselves, on a schedule, and keep the history. For any channel you get its subscriber and view history, how fast it is growing against comparable channels (the Viewershift Score), its upload cadence and format mix, its breakout videos and the languages it captions in. Ranked lists cut the same data by category, country, language and size, so a shortlist starts from measured growth instead of a guess.

Every figure says where it comes from and how fresh it is. Where we estimate, we say so, and show how far the estimate can be trusted.

Questions it answers

See it on a real channel

The sample report shows a full channel report, with the same data a customer gets.

Relevant reports

Public

Channels by category

Which YouTube categories hold the most channels with 10,000+ subscribers, and the most lifetime views.

  • People & Blogs1,083,402 · 33%
  • Entertainment485,285 · 15%
  • Music441,528 · 13%

16 categories · data as of 10 Nov 2026

Preview+232 more

Channels by country

Where YouTube channels with 10,000+ subscribers say they are based, ranked by channel count.

  • India797,251 · 25%
  • United States549,654 · 17%
  • Brazil185,206 · 5.7%

242 countries · data as of 10 Nov 2026

Preview+12 more

Category growth

Which categories grow their views fastest: the median monthly view growth of channels in each category.

  • Education+1.3% a month
  • Music+1.3% a month
  • Sports+1.3% a month

15 categories · data as of 4 Nov 2026

On request

Breakout rate by category

In which categories channels most often have a video that far outperforms their usual views.

Available on request

15 categories · data as of 7 Nov 2026

Public lists to start from

From the data desk

Benchmarks from our data

All insights

Tell us what you need

We reply within one working day with what we can provide and a quote.