State of YouTube
Market-level reports on YouTube channels, built from 257M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.
Updated weekly · last built 10 Nov 2026
Discovery
On request
Breakout rate by category
In which categories channels most often have a video that far outperforms their usual views.
Available on request
15 categories · data as of 7 Nov 2026
Preview+13 more
Trending composition
What the week's fastest-growing videos are made of: Shorts versus long-form, and their categories and languages.
- 99,949 fastest-growing videos, 7 days85% Shorts
13 categories · data as of 10 Nov 2026
Need a report for your niche or market?
We build custom cuts of this data: one category in one country, a list of competitors, a language market. Tell us what you need.