State of YouTube
Market-level reports on YouTube channels, built from 257M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.
Updated weekly · last built 10 Nov 2026
Content
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Upload cadence
How often channels upload, by subscriber band and category: weekly, monthly, occasionally or not at all.
- 10K–100K subscribersmedian 41 uploads a year
4 size bands · data as of 7 Nov 2026
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Video length by category
The mix of Shorts, live streams and long-form videos by length that a typical channel in each category uploads.
- People & Blogstypical 6:48
- Entertainmenttypical 6:57
- Musictypical 3:59
15 categories · data as of 7 Nov 2026
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