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State of YouTube

Market-level reports on YouTube channels, built from 257M channels, 8.6B videos and 7.4B view-count readings. Every figure is an aggregate over many channels, measured by us and dated.

Updated weekly · last built 10 Nov 2026

Audience and market size

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Channels by country

Where YouTube channels with 10,000+ subscribers say they are based, ranked by channel count.

  • India797,251 · 25%
  • United States549,654 · 17%
  • Brazil185,206 · 5.7%

242 countries · data as of 10 Nov 2026

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