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Category mix by subscriber band

From Entertainment overtakes People & Blogs as channels pass 1M subscribers · Data as of 9 Oct 2026

Category mix by subscriber band

Category10K to 100K100K to 1M1M to 10M10M or more
People & Blogs34.3%26.4%19.5%14.9%
Entertainment13.6%18.0%24.8%34.6%
Music13.7%12.3%11.1%12.9%
Education8.8%9.0%7.3%4.6%
Gaming8.1%10.0%12.1%10.2%
Howto & Style4.4%5.2%5.2%3.3%
Film & Animation3.3%3.9%5.1%5.3%
Sports2.4%2.6%2.3%2.0%

Channels with a known category: 10K to 100K 2,609,594, 100K to 1M 559,258, 1M to 10M 66,886, 10M or more 2,957.

Each column shows how the channels in that band with a known category split across the eight largest categories (the rest sit in smaller categories, so columns do not add to 100%). Primary category only, 9 Oct 2026 snapshot.

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<figure style="margin:0;max-width:1200px">
  <a href="https://viewershift.com/insights/category-mix/charts/category-mix-by-subscriber-band"><img src="https://viewershift.com/insights/category-mix/charts/category-mix-by-subscriber-band/image.png" alt="Category mix by subscriber band" width="1200" height="837" style="width:100%;height:auto" loading="lazy"></a>
  <figcaption style="font-size:13px">Source: <a href="https://viewershift.com/insights/category-mix">Entertainment overtakes People &amp; Blogs as channels pass 1M subscribers</a>, Viewershift</figcaption>
</figure>
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Entertainment overtakes People & Blogs as channels pass 1M subscribers
The category mix of YouTube channels above 10,000 subscribers changes with size. We compared the eight largest categories across the four subscriber bands.